Rebranding Strategy: The Making of Hills Eyewear
Rebranding gave us the opportunity to create something strong and fresh. The team got together to brainstorm a new creative vision, with even better materials and quality. We wanted to re-invent th...
Modern Eyewear - Sculptural and Intentional Design
Modern Eyewear - Sculptural and Intentional Design In an era where style is less about excess and more about essence, modern eyewear is following suit. Clean lines, precise forms and purposeful det...
A Clear Comeback: Why Transparent Frames Are Trending Again
A Clear Comeback: Why Transparent Frames Are Trending Again Crystal glasses are having a moment. From fashion insiders to everyday tastemakers, everyone seems to be reaching for transparent frames....
How Lightweight Glasses Became the Standard
Lightweight Glasses: What Sets HILLS Apart When we design a pair of glasses at HILLS, we consider every possible detail as an important part of our collection. We believe style starts with how some...
What Eyewear Shape Sounds Like You? Eyewear shapes say a lot about your personality and style. Some frames are sharp and bold, grabbing attention right away. Others are smooth and gentle, made to ...
Understanding Blue Light Glasses: What They Are and Why They Matter In today’s screen-saturated world, blue light glasses have become an essential tool to protect your eyes from the harmful effects...